About Juan

Built on Craftsmanship, Backed by Connection

When you hire me, you’re not just getting a flooring contractor — you’re getting someone who genuinely enjoys the process and the people involved. I’m Juan Rodriguez, owner of J’s Custom Flooring, and I believe great work starts with good communication, attention to detail, and a sense of humor that makes the process enjoyable from start to finish.
Since 2015, I’ve had the opportunity to work across California, helping homeowners, builders, and designers bring their visions to life — especially when it comes to hardwood flooring, which is my favorite type of work to complete. But no matter the material or project size, my approach stays the same: show up, do the job right, and treat people with respect.
I’m proud of the results I deliver, but even more proud of the relationships I build. I’ve made lasting friendships with many of the clients and contractors I’ve worked with over the years, and that’s something I don’t take for granted. Flooring might be my trade — but people are the heart of my business.

A Craftsman Who Cares About People as Much as He Does the Work

The Man Behind the Work

When I’m not on the job site, you’ll find me spending time with my incredible family. I’m blessed to have a supportive wife who manages our home as a full-time stay-at-home mom, and together we raise four amazing kids who keep life fun, busy, and full of purpose. We love taking trips to Lake Tahoe, where we unplug, enjoy the outdoors, and recharge as a family.
My faith in God is at the center of everything I do — in business, in marriage, and in life. I believe every good thing comes from above, and I strive to carry that belief into the way I work and serve others. I approach every project with integrity, patience, and a commitment to doing things the right way.
Also, if you ever need a recommendation for some of the best tamales in California, I’ve got the hookup.
Thanks for stopping by — I look forward to the opportunity to work with you.

Angie D.

Saw his work on Nextdoor. He's responsive, timely, hardworking. I'm happy with the work he did. It's hard to trust people to come into your home and/or trust they're going to start and complete the job despite not being there overseeing. Thankfully J's Custom Flooring did that well. He even followed up to see how the floor is holding up and if any repairs needed well after the job was completed. I appreciate him following up. Thank you